Technology has better connected the world, and this has directly impacted the way businesses are carried out. It is necessary, in the digital era, to use the available electronic means to gain business speed and effectively interact with clients.
For example, a commercial department dedicates less time than it should to sales, on account of the time spent for acquiring information on clients, possible clients, data spreadsheet presentations and updates, and so on. Time spent on these tasks may be better used in case a management platform is used. The process optimizes itself and more time becomes available to be focused on sales.
Thinking of this, Salesforce brings forth a Client Relationship Management (CRM) system commensurate with market needs. It is possible, with the CRM, to organize a sales department, follow up client interactions and easily generate reports at a single place.
Learn what the Salesforce CRM can do for your company and what its main advantages are.
CRM SALESFORCE ADVANTAGES
Most organizations acquire information from various sources and record it on various spreadsheets and systems, and lose a great deal of time organizing and analyzing data. As if this were not enough, it is not always possible to access information outside the company.
Situations such as these disrupt commercial staff’s daily tasks, as they need to keep contact with their clients. Thus, the best option is one which groups all in a single place, and managing information in the cloud.
See the advantages brought by the Salesforce CRM:
The Salesforce CRM keeps all data in the cloud, allowing for information to be accessed by any Internet-connected device, anywhere. The Salesforce Mobile app may be used as from movable devices to record calls, check panels, answer leads, among other functions.
Allows for client relationship to be managed and for leads to be cultivated until they are ready for sales. Performance of conversion into leads by the SEO strategies or marketing campaigns can be easily followed up, thereby allowing for classifying which media bring a greater return.
Sales team speed can be increased through complex process automation by CRM artificial intelligence. Sales team pipeline creation and follow up help evaluate the speed with which sales are completed. Workflow becomes faster, thereby rendering the expense, discount and other negotiation item processes more flexible.
Call center and service
Good service is a basic element to conquer clients and assure their loyalty. Thus, it is important to make contact before, during and after sales closing. With the Salesforce CRM, interactions are recorded, allowing for customizing and enhance service. Moreover, the support channels — chats, social and movable channels – can be integrated, allowing for the commercial team to tend to its clients.
Different reports and dashboards can be created and accessed as from data found in the Salesforce CRM. Thus, the company acquires a complete view of its business, and is able to understand its strengths and weaknesses.
Organizations of any size can use the Salesforce CRM adapted to their needs. The system is an excellent option to boost business, increase sales, and improve client relationship.